Lucio Daza

Sharpshooter
DISC Type : CD

Head of Product Marketing at Testkube

Orlando, Florida, United States

Overview

Lucio has no verified overview

Personality Overview

Thorough Evaluator

Rigorous & Demanding

ROI Driven

They respond better to strong and respectful interactions.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Lucio has no verified topics they care about

Media Appearances

Lucio has no verified media appearances

Work History

1-2026
Head of Product Marketing at Testkube
3-2021 - 1-2026
Vice President of Product Marketing at Katalon
7-2018 - 2-2021
Director of Technical Marketing at Dremio
5-2017 - 7-2018
Director of Technical Product Marketing at AtScale | Make BI Work on Big Data
1-2016 - 5-2017
Product Manager at Pentaho

Education

2011 - 2012
Master of Science (MS) from Louisiana State University
2006 - 2008
Master of Science (MS) from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Orlando, Florida, United States Job Level : Mid-senior Designation : Head of Product Marketing at Testkube
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Insights For Selling To Lucio

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucio is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lucio

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lucio move?

  • If convinced, they can reach decisions quite fast.
  • Can Lucio take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lucio

Personality Compatibility


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