Marcela Rico

Enigma
DISC Type : dic

Transformation Director & CDO - North Latam at Pernod Ricard

Mexico City Metropolitan Area

Overview

Marcela has no verified overview

Personality Overview

Fast Follower

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Marcela has no verified topics they care about

Media Appearances

Marcela has no verified media appearances

Work History

10-2022
Transformation Director & CDO - North Latam at Pernod Ricard
11-2021 - 10-2022
Commercial Head for New Businesses at Coca-Cola FEMSA
4-2019 - 10-2021
Wholesaler Sales Director at Pernod Ricard
2-2016 - 3-2019
Trade Marketing Director at Pernod Ricard
7-2013 - 2-2016
Trade Marketing On Trade Manager (Customer Marketing) at Pernod Ricard

Education

1-2023 - 4-2023
Business Analytics: Decision Making with Data from Northwestern University - Kellogg School of Management
2020 - 2020
Diploma of Education from IPADE Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Transformation Director & CDO - North Latam at Pernod Ricard
URL has been copied!

Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marcela

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Marcela take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Marcela

Personality Compatibility


Other Pernod Ricard Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.