Max Koeune

Questioner
DISC Type : c

Director - Member of the Board at Pernod Ricard

Toronto, Ontario, Canada

Overview

Max Koeune is the President and CEO of McCain Foods, driving the companys global growth and sustainability strategy. A graduate of ESCP Business School with a background in M&A, he also serves on the boards of Pernod Ricard and the Consumer Goods Forum, focusing on collaborative industry solutions for a sustainable food future.

Originally from Luxembourg, Max has extensive international experience, having held leadership roles in France, Mexico, and the United States. He has lived in Toronto since 2012 with his wife and three children, reflecting a career marked by navigating diverse markets and cultures.

He is an inaugural recipient of the Sustainable Markets Initiatives Terra Carta and Astra Carta Award, presented by His Majesty King Charles III.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Regenerative Agriculture
He is leading McCain's commitment to implement regenerative agriculture practices across 100% of its potato acreage by 2030, launching multiple 'Farms of the Future'.
Sustainable Food Systems
Drives McCain’s purpose of creating "delicious, planet-friendly food" and co-chairs the Consumer Goods Forum, which focuses on climate, food waste, and supply chain resilience.
Agri-Food Innovation
Oversees the 'Farms of the Future' program, which pilots autonomous vehicles, reduced-emission fertilizers, and circular nutrient systems in partnership with universities.

Media Appearances

Pernod Ricard appoints Max Koeune to its Board of Directors. Featured in Talent4Boards

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Max Koeune – Board Member at Pernod Ricard. Featured in The Org

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Max Koeune | Pernod Ricard. Featured in Pernod Ricard (Official Site)

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Work History

11-2023
Director - Member of the Board at Pernod Ricard
11-2017
President and Chief Executive Officer at McCain Foods
2013 - 11-2017
Chief Financial Officer at McCain Foods
9-2009 - 12-2012
Head of Corporate Development at Danone
7-2008 - 9-2009
Finance Vice President, Americas Beverages Division & Americas Business Development at Danone

Education

1991 - 1995
Finance from ESCP Business School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director - Member of the Board at Pernod Ricard
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Max

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Max take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Max

Personality Compatibility


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