Marina K.

Critic
DISC Type : C

Director - Global Digital Marketing & Brand Engineering at lululemon

United States

Overview

Marina has no verified overview

Personality Overview

ROI Driven

Negotiator

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Marina has no verified topics they care about

Media Appearances

Marina has no verified media appearances

Work History

8-2022
Director - Global Digital Marketing & Brand Engineering at lululemon
5-2018 - 8-2022
Director Marketing Engineering - MarTech at Citi
1-2012 - 4-2018
Technology Sr. Manager at Crowley
2005 - 2011
Principal - Director of IT at Independent Consulting Firm

Education

Bachelors of Arts (B.A.) from University of Florida
Master of Business Administration - MBA from The London School of Economics and Political Science (LSE)
Master's degree from University of London

More Information

Social Presence :

Prographics :

Exp : 20 Location : United States Job Level : Mid-senior Designation : Director - Global Digital Marketing & Brand Engineering at lululemon
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Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marina

Personality Compatibility


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