Michelle Crecca

Pioneer
DISC Type : Dsi

Senior Vice President, Head of Americas Advisory Marketing at CBRE

New York City Metropolitan Area, United States

Overview

Michelle Crecca is the Head of Americas Advisory Marketing at CBRE, leading a team of over 280 associates for the companys largest business line. With a background in financial services at Prudential and Citi, she specializes in marketing transformation and redesigning operating models. Colleagues have described her as brilliant, supportive, and business-first.

Outside of work, Michelle is a proud parent deeply involved in her childrens activities. She recently celebrated her daughters commitment to play Division 1 college soccer, sharing reflections on the valuable life lessons gained from the intense journey and the dedication required in competitive youth sports.

She recently moderated a discussion with author Amy Radin for the womens network at CBRE.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Marketing Transformation
Her career is defined by leading multi-year transformations, redefining operating models, and driving tangible business outcomes at major corporations like CBRE and Prudential.
Developing Talent
She publicly celebrates team member promotions and is described by former reports as an approachable C-suite executive who makes individuals feel seen and heard.
B2B Go-to-Market
Her experience at Prudential and CBRE focuses on creating marketing strategies for institutional clients and thousands of sales professionals in a B2B and B2B2C context.

Media Appearances

Michelle Crecca | CBRE. Featured in CBRE

See Now

Work History

1-2022
Senior Vice President, Head of Americas Advisory Marketing at CBRE
1-2022
Senior Vice President, Head of Advisory Marketing at CBRE
6-2020 - 2021
Chief Marketing Officer - U. S. Businesses | Marketing Strategy | B2B Marketing | B2B2C Marketing at Prudential Financial
11-2017 - 6-2020
Chief Marketing & Customer Experience Officer - Workplace Solutions | B2B | B2B2C at Prudential Financial
2013 - 11-2017
Chief Marketing & Customer Experience Officer & Senior Vice President Strategy - Group Insurance at Prudential Financial

Education

MBA from NYU Stern School of Business
BA from Northwestern University
2020 - 2021
Digital Marketing Strategies: Data from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 29 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Senior Vice President, Head of Americas Advisory Marketing at CBRE

Interested in

Sports

athletics

Health & Outdoor

travel

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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michelle

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are generally fast movers and can take quick decisions
  • Can Michelle take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michelle

Personality Compatibility


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