Tanya Khakbaz

Questioner
DISC Type : c

Head of Product Marketing at Stripe

San Francisco, California, United States

Overview

Tanya has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Tanya has no verified topics they care about

Media Appearances

Tanya has no verified media appearances

Work History

10-2017
Head of Product Marketing at Stripe
10-2017
Global Head of Product Marketing, Brand Marketing, and Commercialization at Stripe
10-2016 - 10-2017
Head of Growth and Product Marketing at Accompany (acquired by Cisco)
2-2016 - 10-2016
Director of Product Marketing at Square
2-2013 - 1-2016
Head of New Markets, Initiatives & Insights at Square

Education

MBA from Harvard Business School
Bachelor of Arts (B.A.) from Stanford University

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Product Marketing at Stripe
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tanya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tanya take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tanya

Personality Compatibility


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