Lawrence Mak

Trailblazer
DISC Type : ID

Senior Director, Global Product Marketing at Lyra Health

San Francisco, California, United States

Overview

Timothy Sanfino is a highly experienced trainer with over 22 years leading a successful Sandler Training facility. He specializes in sales and management training for a diverse client base, from small businesses to international organizations like Oracle, TD Bank, and Morgan Stanley. He is also an accomplished writer, contributing to Sandler books and business magazines.

Personality Overview

Values Relationships

Charismatic

Achievement-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  If they come to believe in your value proposition, they will be your champion. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Remote Selling
He has hosted webinars on the topic of "How to Succeed at Selling Remotely, " indicating a focus on adapting sales strategies to virtual environments.
B2B Sales Strategy
His client list includes major B2B organizations like Oracle and Goodyear, demonstrating extensive experience in complex corporate sales environments.
Sales Management
He has operated a sales and management training facility for over two decades, focusing on developing effective sales leaders and holding teams accountable.

Media Appearances

Lawrence has no verified media appearances

Work History

2-2023
Senior Director, Global Product Marketing at Lyra Health
12-2014 - 11-2022
Consumer Product Marketing Lead, Facebook at Meta
1-2012 - 12-2014
Senior Manager Product Marketing at Adobe
8-2011 - 1-2012
Product Marketing Manager at Context Optional
8-2008 - 7-2011
Director of Marketing at Reality Digital

Education

Bachelor of Arts (B.A.) from UCLA

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco, California, United States Job Level : Senior Designation : Senior Director, Global Product Marketing at Lyra Health

Interested in

Health & Outdoor

Shredding the slopes, Eating my way through an international city, Eating my way through an internat...

Lifestyle

Cooking for a crowd, Searching out the perfect whiskey sour, Eating my way through an international ...

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Insights For Selling To Lawrence

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lawrence

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lawrence move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lawrence take some risk or not?

  • They can take risks if necessary.

You And Lawrence

Personality Compatibility


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