Tony Burns LACP

Questioner
DISC Type : c

Financial Advisor at Prudential Financial

Sioux Falls, South Dakota, United States

Overview

Tony is a Financial Advisor at Prudential Financial, committed to building long-term financial plans for individuals and families. He holds both BA and BS degrees from Southwest Minnesota State University and is an active Director for NAIFA-South Dakota. He is described by clients as a professional and a great listener who looks out for their best interests.

Before his career in finance, Tony was a Weekend Sports Anchor and Reporter for KELO-TV. In this role, he was responsible for producing, writing, and editing evening sportscasts, which highlights his strong communication skills and deep knowledge of the sports world.

Tony made a unique career transition from being a television sports reporter to a dedicated financial advisor.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Long-Term Investing
His professional focus is on helping clients grow their assets for the long term, reflected in his headline, "Building Plans that Last! "
Financial Industry Advocacy
As a Director for NAIFA-South Dakota, he is actively involved in the professional association for insurance and financial advisors.
Sports Broadcasting
His previous career as a sports anchor and reporter for KELO-TV shows a significant background and likely continued interest in sports media.

Media Appearances

Tony Burns | Sioux Falls, SD - Prudential Financial. Featured in Prudential.com

See Now

Work History

6-2018
Financial Advisor at Prudential Financial
6-2018
Building Plans that Last! at Clear Path Financial
3-2009 - 6-2018
Agent at Principal Financial
6-2007 - 6-2008
Weekend Sports Anchor at KELO-TV
6-2007 - 6-2008
Sports Reporter/Videographer at KELO-TV

Education

2001 - 2005
BA from Southwest Minnesota State University
2001 - 2005
BS from Southwest Minnesota State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sioux Falls, South Dakota, United States Job Level : N/A Designation : Financial Advisor at Prudential Financial
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tony

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tony take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tony

Personality Compatibility


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