Veronica Seo

Trailblazer
DISC Type : DI

VP of Product Management, Provider Experience & Applications at Natera

San Francisco Bay Area, United States

Overview

Douglas Larson is a Senior Biopharmaceutical Technician at Thermo Fisher Scientific with expertise in chromatography, GMP compliance, and process optimization. A graduate of Washington University in St. Louis, his diverse background spans molecular diagnostics, neural regeneration research, and freelance software development, showcasing a unique blend of biotech and data skills.

He possesses a unique combination of hands-on biopharmaceutical manufacturing expertise and software development skills, including Python scripting and relational database design.

Personality Overview

Achievement-Oriented

Informal

Charismatic

If they come to believe in your value proposition, they will be your champion.  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

Bioprocess Optimization
His role involves executing complex chromatography processes, troubleshooting equipment, and implementing Lean Six Sigma methodologies to enhance production workflows.
Lab Data Management
Implemented Electronic Lab Notebook (ELN) systems at Washington University and has freelance experience designing MySQL and PostgreSQL databases for data-driven applications.
Molecular Diagnostics
Previously performed RT-PCR, qPCR, LC-MS, and GC-MS testing for infectious disease diagnostics and toxicology analysis, ensuring CLIA and ISO compliance.

Media Appearances

Veronica has no verified media appearances

Work History

1-2025
VP of Product Management, Provider Experience & Applications at Natera
10-2021 - 1-2025
Senior Director, Product Management, Provider Experience & Applications at Natera
2-2021 - 10-2021
Head of Product, Consumer Health at Truepill
11-2018 - 2-2021
Director, Digital Product Management at CSAA Insurance Group, a AAA Insurer
11-2015 - 10-2018
Sr. Manager, Group Product Manager, KP Digital at Kaiser Permanente

Education

8-1996 - 5-2000
BA from University of California, Berkeley
2005 - 2007
Master of Business Administration - MBA from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP of Product Management, Provider Experience & Applications at Natera
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Veronica

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Veronica take some risk or not?

  • If necessary, they will be ready to take risks.

You And Veronica

Personality Compatibility


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