Since then, the company has started rolling out Humantic AI across its global teams. It has also enhanced how sales teams use Humantic AI - from using it only for message personalization, it now uses Humantic AI even to decide which of its products should be pitched to every new prospect. For instance, a risk-averse prospect might be pitched its fraud prevention product whereas a social and customer-oriented prospect might be pitched its checkout experience product. Personalization at this level had been unimaginable earlier.
In the future, the firm also plans to start using ‘personality compatibility score’ for assignment of leads to salespeople to establish optimal seller-buyer match.
"We have tools and processes in place to discover a buyer's
strategic priorities, and ways to identify the right
stakeholders in order to pursue a deal. Essentially, the 'what'
and 'who' are already answered.What Humantic AI does exceptionally well, is in answering
the 'how' - which, for a long time, was a missing piece."
- Jr. Manager,
Go-to-Market Advisory The Firm
Humantic AI provides buyer intelligence to revenue teams. It ensures that sellers always know their buyers before they meet them.
Humantic AI's technology is anchored around its proprietary personality AI engine, which combines ML & NLP with Neuroscience to create detailed personality profiles of the buyers. These profiles provide recommendations to sellers to help them personalize every interaction with their buyers at every step of their buying journey.
Its customers include companies like Appian, Rackspace and McKinsey. They see significant change in response and win rates when they adopt buyer intelligence by Humantic AI.
It delivers a new way for sales and marketing teams to understand their prospects and deliver authentic personalization like it’s never been possible earlier.