AJ Mazza

Supporter
DISC Type : s

VP, Marketing Partnerships at FanDuel

New York, New York, United States

Overview

AJ Mazza is an experienced sports marketer with over 15 years at major brands including ESPN, the NBA, and FanDuel, where he currently serves as VP of Marketing Partnerships. He specializes in integrated marketing, brand management, and activating partnerships with major leagues and teams. He is an alumnus of Syracuse Universitys Martin J. Whitman School of Management.

His career is deeply embedded in the sports industry, from major broadcasters to professional leagues. This professional focus suggests a strong personal passion for sports and an interest in iconic brands like Nike. He actively follows developments in the sports and entertainment marketing landscape.

He was part of an ESPN marketing team that won a Sports Emmy for the "Its Not Crazy, Its Sports" campaign. In 2023, Brand Innovators also named him to their "40 Under 40" list.

Personality Overview

Procedural

Calm

Social Proof Driven

They are unlikely to become strong champions as they don't prefer pushing other people.  They are motivated by the potential impact of their decision on the organization. They usually go by the book, following all rules and procedures.

Topics They Care About

Sports Marketing Partnerships
Oversees the activation of FanDuel's partnerships with leagues, teams, and talent, such as recent launches with the Indiana Fever and Carolina Panthers.
Integrated Marketing
He has extensive experience leading integrated campaigns, combining digital, social, TV, and experiential marketing for major sporting events and new market launches.
Fan Engagement
His work focuses on creating authentic connections between the brand and sports fans, enhancing the fan experience through strategic marketing.

Media Appearances

AJ has no verified media appearances

Work History

4-2024
VP, Marketing Partnerships at FanDuel
3-2023 - 4-2024
VP, Integrated Marketing | League & Team Marketing at FanDuel
3-2021 - 3-2023
Senior Director, Integrated Marketing at FanDuel
9-2018 - 3-2021
Director, Integrated Marketing at FanDuel
1-2016 - 7-2018
Director, Marketing Integration at National Basketball Association (NBA)

Education

2003 - 2006
Marketing & Finance from Syracuse University - Martin J. Whitman School of Management
Education details unavailable from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Senior Designation : VP, Marketing Partnerships at FanDuel
URL has been copied!

Insights For Selling To AJ

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • Focus your pitch on the impact that you could help them have on their organization
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with AJ is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from AJ

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will AJ move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can AJ take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And AJ

Personality Compatibility


Other FanDuel Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.