Barry Silverman

Doer
DISC Type : ds

VP Client Partner at Merkle

New York, New York, United States

Overview

Barry has no verified overview

Personality Overview

Long-term Focused

Risk-Accepting

Fast-paced

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Barry has no verified topics they care about

Media Appearances

Barry has no verified media appearances

Work History

2-2015
VP Client Partner at Merkle
12-2002 - 1-2015
EVP - Group Account Director at WPP Group/Wunderman
9-2000 - 2-2002
Vice President - Marketing Director at Digitas Classic
12-1999 - 9-2000
Director of Marketing at MoneyUnion Inc.
3-1995 - 11-1999
VP Account Director at Wunderman

Education

MBA from NYU Stern School of Business
Bachelor's Degree from Cornell University

More Information

Social Presence :

Prographics :

Exp : 34 Location : New York, New York, United States Job Level : Senior Designation : VP Client Partner at Merkle
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Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Barry

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Barry move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Barry take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Barry

Personality Compatibility


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