Brad Peters

Captain
DISC Type : SD

Chief Revenue Officer (CRO) at Gardyn

Greater Phoenix Area, United States

Overview

Brad has no verified overview

Personality Overview

Decisive But Calm

Planner & Achiever

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

11-2024
Chief Revenue Officer (CRO) at Gardyn
4-2023 - 10-2024
Vice President of Sales at Progress Learning
2-2021 - 2-2023
Sales Director - US and Canada - Edu at Zoom
11-2019 - 2-2021
President at Greenback Business Advisors
7-2018 - 1-2020
Vice President of Sales and Business Development at VIVED Learning

Education

2018 - 2019
Executive Education - Leading Innovative Teams from Stanford University Graduate School of Business
2011 - 2012
Global Management from Thunderbird School of Global Management
2003 - 2005
Master of Business Administration (M.B.A.) from University of Phoenix
Applied Associate’s Degree from John Wood Community College
Bachelor's degree from Quincy University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Phoenix Area, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Gardyn

Interested in

Sports

Soccer, Soccer

Lifestyle

Author

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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brad

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brad take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brad

Personality Compatibility


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