Brian Pearlman

Questioner
DISC Type : c

Strategic Account Executive at AppsFlyer

Los Angeles, California, United States

Overview

Brian is a sales and revenue leader with 20+ years of experience at tech giants like Meta, Snap, and Tubi. Currently at AppsFlyer, he specializes in performance measurement and scaling brands across CTV and digital media. He earned a B. B. A. from Western Connecticut State University.

Colleagues describe him as a personable and passionate leader who is skilled at building relationships. He follows major media and entertainment brands, including The Walt Disney Company, outside of his direct work.

He relocated to New York to build Snaps east coast performance sales team, leading it to become the companys highest-grossing team for three consecutive years.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Performance Measurement
His current role at AppsFlyer and his background center on helping brands achieve accurate measurement in a privacy-first advertising ecosystem.
Scaling AdTech Teams
He has extensive experience leading go-to-market teams for AdTech and SaaS companies, scaling them from early stages to over $200M in revenue.
CTV Advertising
His recent experience at Tubi and his professional focus highlight a specialty in helping brands scale their advertising efforts on CTV platforms.

Media Appearances

Brian has no verified media appearances

Work History

12-2025
Strategic Account Executive at AppsFlyer
11-2024
Vice President, Mid Market & Performance Sales at Tubi
2022 - 2024
Senior Director, LTK Connect at LTK (formerly rewardStyle & LIKEtoKNOW.it)
2021 - 2022
Vice President, Head of Mid-Market & SMB at Firework
2016 - 2021
Manager, Advertiser Solutions at Snap Inc.

Education

B.B.A. from Western Connecticut State University
Computer Information Systems from Pace University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Los Angeles, California, United States Job Level : N/A Designation : Strategic Account Executive at AppsFlyer
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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