Carlos Werner

Evaluator
DISC Type : Csd

EMEIA Marketing Director at ASSA ABLOY Group

London, England, United Kingdom

Overview

Carlos has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Carlos has no verified topics they care about

Media Appearances

Carlos has no verified media appearances

Work History

2020
EMEIA Marketing Director at ASSA ABLOY Group
2018 - 2019
Sr Director, Strategy at Kantar Consulting
2016 - 2017
Interim CMO, Global Marketing at ONLY Smart Home
2012 - 2017
Non-Executive Partner at C2-Ventures
2005 - 2012
Marketing, Communications and Strategy Director, Latin America at Samsung Electronics

Education

MBA from INSEAD
Bachelor of Engineering from Universidade Estadual de Campinas

More Information

Social Presence :

Prographics :

Exp : 30 Location : London, England, United Kingdom Job Level : Mid-senior Designation : EMEIA Marketing Director at ASSA ABLOY Group
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Carlos

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Carlos take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Carlos

Personality Compatibility


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