Carol Best

Captain
DISC Type : DS

Vice President Brand Marketing, Media and Health Marketing at Albertsons Companies

Lafayette, California, United States

Overview

Carol Best is the Vice President of Brand, Media & Health Marketing at Albertsons, where she leads brand strategy, digital transformation, and health initiatives. An alumna of The Wharton School, colleagues describe her as a brilliant, strategic, and innovative leader who excels at cross-functional collaboration.

She was a member of a CEO-selected team that developed Albertsons Companies first-ever enterprise-wide purpose, values, and brand platform, launching it across 22 retail brands.

Personality Overview

Output-Driven

Long-Term Thinker

Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand Strategy
Led the development and launch of Albertsons' first unified brand platform, shaping the purpose and creative strategy for all 22 of its retail brands.
AI in Retail
Is a key part of Albertsons' pilot program with OpenAI's ChatGPT, exploring how generative AI can create more personal and relevant shopping experiences for customers.
Health & Wellness Marketing
Drives growth for the company's pharmacy and health business, including leading marketing for the "Sincerely Health" digital app experience to increase customer engagement.

Media Appearances

Carol has no verified media appearances

Work History

10-2025
Vice President Brand Marketing, Media and Health Marketing at Albertsons Companies
4-2025 - 11-2025
VP Brand & Health Marketing at Albertsons Companies
3-2022 - 11-2025
Vice President Brand Marketing at Albertsons Companies
11-2020 - 3-2022
Senior Director Marketing Strategy & Transformation at Albertsons Companies
4-2020 - 11-2020
Principal & Founder at Carol Best Consulting LLC

Education

BS Economics from The Wharton School
Education details unavailable from Lynbrook High School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Lafayette, California, United States Job Level : Senior Designation : Vice President Brand Marketing, Media and Health Marketing at Albertsons Companies

Interested in

Sports

Women's Volleyball (Div I)

URL has been copied!

Insights For Selling To Carol

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carol is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Carol

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Carol move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Carol take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Carol

Personality Compatibility


Other Albertsons Companies Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.