Darla Rosenfield, CHA, CHRM, CHIA

Examiner
DISC Type : sc

Regional Director, Franchise Operations at Wyndham Hotels & Resorts

Denton, Texas, United States

Overview

Darla has no verified overview

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Darla has no verified topics they care about

Media Appearances

Darla has no verified media appearances

Work History

2-2018
Regional Director, Franchise Operations at Wyndham Hotels & Resorts
1-2013
Director, Franchise Operations at Wyndham Hotels & Resorts
11-2013 - 11-2013
Guest Lecturer Tourism Hospitality at University of North Texas
10-2012 - 12-2012
Registration Intake/Helpline Agent (temporary assignment) at US Department of Homeland Security/FEMA/Aerotek
10-1996 - 7-2012
Regional Director of Operations at Interstate Hotels & Resorts/Summit Hotel Properties REIT

Education

Education details unavailable from Arkansas Tech University
Operations Management from University of Houston

More Information

Social Presence :

Prographics :

Exp : 23 Location : Denton, Texas, United States Job Level : Mid-senior Designation : Regional Director, Franchise Operations at Wyndham Hotels & Resorts
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Insights For Selling To Darla

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darla is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Darla

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Darla move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Darla take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Darla

Personality Compatibility


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