Greg Adgate

Trailblazer
DISC Type : DI

Vice President, Global Partnerships & Alliances at Equinix

Leesburg, Virginia, United States

Overview

Greg Adgate is a seasoned technology executive specializing in creating and leading global channel and alliance programs. He has driven significant growth through strategic partnerships and innovative, data-driven sales strategies. He holds a BA from the University of Delaware and has been repeatedly recognized as a CRN Channel Chief.

Outside of his professional life, Greg is actively involved in his local Virginia community. He contributes to charitable causes, such as participating in a school supply drive for children in need, and volunteers with company-organized outreach programs that support local nonprofits.

He spearheaded an AI-driven sales prospecting approach at Equinix as early as 2021, which accounted for nearly 60% of new customers by 2023.

Personality Overview

Charismatic

Assertive

Achievement-Oriented

They are charming and can persuade others to support their decisions.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

AI in Sales
Pioneered an AI-driven approach for partner prospecting at Equinix, believing partners must embrace emerging technology to be effective.
Channel Partnerships
His entire career focuses on building and scaling global partner and alliance programs to drive go-to-market strategies and joint success.
Hybrid Multicloud
Frequently speaks on enabling secure, on-demand multicloud connectivity for enterprises through a rich ecosystem of partners on Platform Equinix.

Media Appearances

Greg Adgate, Vice President, Partner Management at Equinix. Featured in Equinix Blog

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Equinix Names Datapipe "Americas Partner of the Year". Featured in PR Newswire

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Equinix, Arrow partner to offer pre‑configured hybrid cloud packages. Featured in ChannelBuzz.ca

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Work History

12-2013
Vice President, Global Partnerships & Alliances at Equinix
2-2012 - 12-2013
General Manager - Global Alliances & Partnerships at Equinix
4-2010 - 2-2012
General Manager, Global Enterprise Segment & Federal at Equinix
2-2008 - 4-2010
Director, Managed Services Sales at Tata Communications
2-2006 - 2-2008
Director, Managed Services Sales at Tata Communications

Education

1986 - 1990
BA from University of Delaware
Education details unavailable from R.E. Lee HS

More Information

Social Presence :

Prographics :

Exp : 35 Location : Leesburg, Virginia, United States Job Level : Senior Designation : Vice President, Global Partnerships & Alliances at Equinix
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Greg

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Greg take some risk or not?

  • If necessary, they will be ready to take risks.

You And Greg

Personality Compatibility


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