Heather Naboshek

Observer
DISC Type : ic

Director, Go-To-Market (GTM) at Nielsen

Washington, District of Columbia, United States

Overview

Heather has no verified overview

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

4-2025
Director, Go-To-Market (GTM) at Nielsen
3-2024 - 3-2025
Director, Sales Enablement & Comms at Nielsen
9-2021 - 3-2024
Product Director, Campaign Analytics at Nielsen
10-2016 - 9-2021
Sr. Manager, Ad Solutions at Gannett | USA TODAY NETWORK
2-2015 - 10-2016
Senior Project Manager, Ad Solutions at Gannett | USA TODAY NETWORK

Education

2000 - 2005
Bachelor’s Degree from University of Illinois Urbana-Champaign
Education details unavailable from ACHS

More Information

Social Presence :

Prographics :

Exp : 19 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director, Go-To-Market (GTM) at Nielsen
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Heather

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Heather take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Heather

Personality Compatibility


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