Hussein Kalaoui

Examiner
DISC Type : cs

Chief Marketing Officer at Varo Bank

Los Angeles, California, United States

Overview

Hussein Kalaoui is the Chief Marketing Officer at Varo Bank, where he leads the companys growth strategy and is credited with improving marketing efficiency. A former McKinsey Associate Partner and Wharton MBA graduate, he specializes in building data-driven growth engines for direct-to-consumer and subscription businesses.

He holds a Masters degree in International Studies from the University of Pennsylvanias Lauder Institute, where he co-authored research on the global economy. Outside of his professional focus, he has a stated interest in the University of Michigan and its community.

Unique fact: Hussein began his career as a product design engineer and holds multiple patents for differential gear assemblies for truck axles.

Personality Overview

Overcautious

Status Quo Seeker

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Growth Marketing
He is focused on building the "growth engine" for Varo, overseeing customer acquisition, lifecycle management, and marketing analytics to drive bottom-line impact.
Digital Personalization
During his time at McKinsey, he co-authored several articles on achieving digital and omnichannel personalization at scale, a topic he frames as marketing's "Holy Grail".
Financial Inclusion
As CMO of Varo Bank, he is central to the company's mission to create financial inclusion and opportunity for all through its all-digital banking platform.

Media Appearances

Hussein Kalaoui - Chief Marketing Officer at Varo Bank | The Org. Featured in The Org

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Work History

6-2024
Chief Marketing Officer at Varo Bank
12-2022 - 12-2023
Managing Director at NAX Group
6-2019 - 9-2022
Chief Revenue Officer | Chief Marketing Officer at Barsala
6-2019 - 9-2022
Chief Marketing Officer | Chief Revenue Officer at Barsala
9-2010 - 6-2019
Associate Partner at McKinsey & Company

Education

2008 - 2010
Master of Business Administration (MBA) from The Wharton School
2008 - 2010
Master of Arts - MA from The Lauder Institute - University of Pennsylvania
1998 - 2000
MS from University of Michigan
1994 - 1998
BE from American University of Beirut

More Information

Social Presence :

Prographics :

Exp : 22 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Marketing Officer at Varo Bank
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Insights For Selling To Hussein

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hussein is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Hussein

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Hussein move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Hussein take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Hussein

Personality Compatibility


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