Layla Hirschfelt

Evaluator
DISC Type : DCS

Director of Product Marketing, Indexes at Morningstar

Greater Minneapolis-St. Paul Area, United States

Overview

Layla has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Layla has no verified topics they care about

Media Appearances

Layla has no verified media appearances

Work History

5-2021
Director of Product Marketing, Indexes at Morningstar
1-2017 - 5-2021
Head of Product Marketing: Global Equity and Fixed Income Indexes at FTSE Russell
9-2007 - 12-2016
Senior Product Manager: Russell Indexes at FTSE Russell
2004 - 2007
Senior Retirement Specialist at SchoolsFirst Federal Credit Union
1999 - 2003
Senior Client Service Consultant, Corporate Training at Ameriprise Financial

Education

BA - Liberal Arts from Chapman University
English from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Mid-senior Designation : Director of Product Marketing, Indexes at Morningstar
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Insights For Selling To Layla

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Layla is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Layla

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Layla move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Layla take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Layla

Personality Compatibility


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