Margaret Furth

Organizer
DISC Type : Sd

Senior Director, Social and Influencer Marketing at SoFi

San Francisco, California, United States

Overview

Margaret has no verified overview

Personality Overview

Somewhat Formal

Trusting Of Others

Slow Starter

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Margaret has no verified topics they care about

Media Appearances

Margaret has no verified media appearances

Work History

8-2023
Senior Director, Social and Influencer Marketing at SoFi
10-2019 - 8-2023
Director, Social and Influencer Marketing at SoFi
2-2018 - 10-2019
Account Director at M/H VCCP
12-2017 - 3-2018
Account Director at O'Keefe Reinhard & Paul
5-2016 - 12-2017
Account Supervisor at O'Keefe Reinhard & Paul

Education

Education details unavailable from Chicago 4A's Institute of Advanced Advertising Studies
Bachelor's degree from University of Kansas

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Senior Designation : Senior Director, Social and Influencer Marketing at SoFi
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Insights For Selling To Margaret

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margaret is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Margaret

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Margaret move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Margaret take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Margaret

Personality Compatibility


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