Maurits Horbach

Evaluator
DISC Type : CDS

Vistage Chair:Facilitating visible growth in leadership behavior and performance at Vistage Worldwide, Inc.

IJsselstein, Utrecht, Netherlands

Overview

Maurits Horbach is a Vistage Chair and leadership coach who guides CEOs and founders of B2B companies. With an MBA from Maastricht University and a background in organizational psychology and Eastern philosophy, he helps leaders improve their decision-making and execution. People who have worked with him describe his methods as refreshing and highly effective.

Outside of work, Maurits is passionate about golf, drawing parallels between recovering from a bad shot on the course and navigating business challenges with resilience. He has a deep interest in personal growth and Stoicism, a focus that was sharpened after a significant health event in 2024 which he describes as a gift.

His core leadership motto is "Stop met fixen, start met inspireren" (Stop fixing, start inspiring), which is also the theme of his podcast.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Authentic Leadership
He champions "Wabi Sabi Leadership, " focusing on using vulnerability as a strength and moving from a directive to an inspirational style, a journey informed by his own experiences.
CEO Peer Groups
As a Vistage Chair, he facilitates private advisory boards for CEOs, creating a confidential space for leaders to tackle their most significant challenges and gain new perspectives.
Personal Resilience
He speaks openly about navigating a health crisis in 2024, reframing it as a catalyst for profound personal and professional growth, and learning from adversity.

Media Appearances

Maurits has no verified media appearances

Work History

10-2025
Vistage Chair:Facilitating visible growth in leadership behavior and performance at Vistage Worldwide, Inc.
10-2025
Vistage Chair: Improving the effectiveness and enhancing the lives of CEOs & Key Executives at Vistage Worldwide, Inc.
7-2025
Gamechanger at GameChangers Community
2-2025
Podcast Host at Stop met Fixen
3-2020
Chief Ingenious Officer at Ingenious Leadership

Education

9-1988 - 3-1996
Master of Business Administration - MBA from Maastricht University
1992 - 1996
MBA from Maastricht University
1984 - 1988
BHM from Maastricht School of Management
2009 - 2011
Master Practitioner from Devine University
2009 - 2011
Master Practitioner from Extended Disc University

More Information

Social Presence :

Prographics :

Exp : 29 Location : IJsselstein, Utrecht, Netherlands Job Level : Middle Designation : Vistage Chair:Facilitating visible growth in leadership behavior and performance at Vistage Worldwide, Inc.
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Insights For Selling To Maurits

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maurits is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Maurits

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Maurits move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Maurits take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Maurits

Personality Compatibility


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