Mehrzad Ashnagaran

Visionary
DISC Type : Ds

Global Business Development Lead- Mining and Industries at Hitachi Energy

Zurich, Switzerland

Overview

Mehrzad Ashnagaran is a Global Business Development Lead at Hitachi Energy with over 30 years of experience, specializing in mine electrification and decarbonization. A graduate of Iran University of Science and Technology, he is recognized by peers as a customer-focused expert and a true professional in driving strategic partnerships and market entry.

Mehrzad has a strong connection to his cultural roots, as shown by his celebration of Nowruz. He publicly shares his appreciation for the 2, 500+ years of Persian history, culture, and heritage that inform this new year celebration.

After a distinguished career of nearly 30 years at ABB, he recently transitioned to his new leadership role at Hitachi Energy.

Personality Overview

Big Vision Person

Early Adopter

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Mine Electrification
He is a frequent speaker on making mines all-electric, having led ABB's eMine initiative and is now speaking at events like "The Electric Mine 2026" for Hitachi Energy.
Sustainable Mining
His work focuses on helping the mining industry meet ambitious decarbonization targets by integrating renewable energy and reducing reliance on fossil fuels.
Strategic Partnerships
His role centers on orchestrating collaborations with OEMs and technology providers to deliver end-to-end solutions and accelerate innovation in the mining sector.

Media Appearances

Mehrzad has no verified media appearances

Work History

2-2026
Global Business Development Lead- Mining and Industries at Hitachi Energy
8-2024 - 1-2026
Global Business Intelligence Manager - Business Line Mining at ABB
5-2019 - 8-2024
Global Product Line Manager - Electrification and Composite Plant at ABB
3-2015 - 5-2019
Regional Manager – Africa and Asia at ABB
2-2010 - 3-2015
Industry Manager Coal and Non-ferrous Mining / Deputy to head of Sales at ABB

Education

1988 - 1993
Bachelor of Applied Science (B.A.Sc.) from Iran University of Science and Technology
1984 - 1988
Diploma from Kamal High School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Zurich, Switzerland Job Level : Senior Designation : Global Business Development Lead- Mining and Industries at Hitachi Energy
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Insights For Selling To Mehrzad

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mehrzad is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mehrzad

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mehrzad move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mehrzad take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mehrzad

Personality Compatibility


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