Richard Raven

Evaluator
DISC Type : csd

Director of Food & Beverage Category Management, Europe, Middle East & Africa at Hilton

London Area, United Kingdom

Overview

Richard has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

3-2024
Director of Food & Beverage Category Management, Europe, Middle East & Africa at Hilton
1-2021 - 3-2024
Regional Director F&B Operations UK, Ireland & Israel at Hilton
12-2019 - 1-2021
Director Brand Food & Beverage Development Europe at Hilton
4-2017 - 12-2019
Head Of Retail at Restaurant Associates UK
3-2013 - 4-2017
Senior Marketing & Communications Manager at Gather & Gather at Gather & Gather

Education

2003 - 2006
2.1 from University of Nottingham
1997 - 2002
Education details unavailable from Charterhouse School

More Information

Social Presence :

Prographics :

Exp : 21 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director of Food & Beverage Category Management, Europe, Middle East & Africa at Hilton
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Richard

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Richard take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Richard

Personality Compatibility


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