Seth Penland

Enigma
DISC Type : cid

Managing Director at Evergreen Technology Partners

San Clemente, California, United States

Overview

Seth Penland is the Founder and CEO of Bluewave Technology Group, a firm he has rapidly scaled through strategic acquisitions. With a background in investment banking at institutions like J. P. Morgan and early tech experience at Webex, he focuses on simplifying technology procurement for clients. He holds an MBA from The University of Chicago Booth School of Business.

Demonstrating a philosophy of backing top talent, Seths company recently sponsored a leading jockey in the Kentucky Derby. This move reflects Bluewaves investment in the Louisville community and its commitment to supporting proven performers, a principle that extends from business to community engagement.

Unique fact: Seth was recognized for his industry influence by being named to the Channel Futures Technology Advisor 101 list.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

M&A Growth Strategy
He is leading Bluewave through a period of significant growth, fueled by a $75 million investment and numerous strategic acquisitions of technology advisory firms across the U. S.
Technology Lifecycle Management
His company's core mission is to advise clients through the entire technology lifecycle, from assessment and sourcing to expense management and support.
Client-Centric Advisory
He consistently emphasizes a "client-first" perspective, aiming to provide unbiased, data-driven advice to help companies achieve better business outcomes.

Media Appearances

Bluewave founder Seth Penland earned a spot on the Channel Futures Technology Advisor 101 list. Featured in Bluewave Technology Group (newsroom)

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Interview with Seth Penland, Founder & CEO of Bluewave Technology Group. Featured in YouTube

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Work History

7-2018 - 8-2021
Managing Director at Evergreen Technology Partners
10-2016
Founder & CEO at Bluewave Technology Group
7-2015 - 10-2016
Vice President - Investment Banking at B. Riley & Co.
8-2010 - 7-2015
Vice President - Mid-Cap Investment Banking at J.P. Morgan
5-2009 - 8-2010
SVP, Alliance Strategy - Strategic Business Alliances at Bank of America

Education

2006 - 2008
Master of Business Administration (M.B.A.) from The University of Chicago Booth School of Business
2003 - 2005
Bachelor of Science (B.S.) from University of San Francisco

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Clemente, California, United States Job Level : Leadership Designation : Managing Director at Evergreen Technology Partners

Interested in

Sports

Golf Club

Health & Outdoor

Sailing Club

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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Seth

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Seth move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Seth take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Seth

Personality Compatibility


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