Anand Shah

Examiner
DISC Type : cs

Co-founder and CEO at Databook

Palo Alto, California, United States

Overview

Anand is the Co-founder and CEO of Databook, focusing on deploying Agentic AI to boost enterprise sales productivity. His expertise is built on over 15 years of consulting for Fortune 500 companies at Accenture. He holds dual Executive MBAs from Columbia Business School and London Business School, along with a degree in Computer Science.

Personality Overview

Overcautious

Status Quo Seeker

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Agentic AI in Sales
Writes frequently about how agentic AI workflows are the future of enterprise sales, serving as a force multiplier for GTM teams and enhancing human productivity.
Go-to-Market Strategy
Focuses on helping CROs and RevOps leaders architect their GTM engine, bridging the gap between strategic planning and frontline execution with guided selling platforms.
Sales Productivity
His company, Databook, was founded to solve systemic performance failures in B2B sales, aiming to reverse the declining efficiency in GTM spending.

Media Appearances

Anand has no verified media appearances

Work History

2-2017
Co-founder and CEO at Databook
6-2015 - 10-2017
Engagement Partner, Accenture Strategy at Accenture
9-2003 - 6-2015
Senior Manager at Accenture
6-2001 - 9-2001
Business Analyst at Goldman Sachs

Education

2008 - 2010
Executive MBA from Columbia Business School
2008 - 2010
Executive MBA from London Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Palo Alto, California, United States Job Level : Leadership Designation : Co-founder and CEO at Databook
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Insights For Selling To Anand

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anand is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Anand

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Anand move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Anand take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Anand

Personality Compatibility


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