Carla Zakhem-Hassan

Collaborator
DISC Type : is

Chief Marketing Officer at JPMorgan Chase & Co.

New York, New York, United States

Overview

Carla Zakhem-Hassan is the Chief Marketing Officer at JPMorgan Chase & Co. , leveraging extensive experience from senior roles at Citi, Toys"R"Us, and PepsiCo. She is a high-performing marketer recognized for brand building, innovation strategy, and leading cross-functional teams. She holds a Global MBA from Thunderbird School of Global Management.

Originally from Lebanon, Carla is a passionate advocate for diversity and inclusion, frequently speaking about the power of community and authentic leadership. She is dedicated to mentoring and developing high-performing teams, drawing inspiration from her own personal and professional journey as an immigrant.

Unique fact: Carla and her family fled the civil war in Lebanon, an experience she credits with shaping her resilience and perspective.

Personality Overview

Consensus Builder

Good Listener

Fair-minded

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Authentic Brand Storytelling
Believes in building brands through authentic narratives and has shared her own personal story to connect with audiences and illustrate the power of vulnerability in leadership.
Customer Centricity
Emphasizes understanding customer needs firsthand, participating in initiatives like the JPMC "bus tour" to meet directly with clients and gather feedback.
Developing Talent
Has a stated passion for identifying and nurturing high-performing teams, leveraging strong interpersonal and communication skills to foster growth.

Media Appearances

Here's Why Chase Bank Poached Citi's CMO - The Financial Brand. Featured in The Financial Brand

See Now

Work History

10-2021
Chief Marketing Officer at JPMorgan Chase & Co.
9-2020 - 10-2021
Chief Marketing Officer at Citi
10-2018 - 10-2021
Chief Brand Officer at Citi
2-2017 - 5-2018
Executive Vice President, Global CMO at Toys"R"Us
9-2015 - 2-2017
Sr. Vice President, Brand Management, Global Beverages Group at PepsiCo

Education

1996 - 1998
GLOBAL MBA from Thunderbird School of Global Management
1991 - 1994
Bachelor of Arts - BA from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : Leadership Designation : Chief Marketing Officer at JPMorgan Chase & Co.
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Carla

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Carla take some risk or not?

  • It is unlikely that they will take many risks.

You And Carla

Personality Compatibility


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