Olena Sandul

Activist
DISC Type : Cd

Global Market Data Lead, Global BI at Haleon

London, England, United Kingdom

Overview

Olena is the Global Market Data Lead at Haleon, specializing in data solutions and commercial strategy for the CPG industry. An MBA graduate from the University of Bath, she has deep experience in consultative selling and data analytics from prior roles at Profitero and Nielsen, focusing on designing integrated client solutions.

Described by colleagues as highly energized, collaborative, and a proactive problem-solver, Olena is passionate about applying design thinking principles to business challenges. She is recognized for her engaging communication style and ability to work effectively across all levels of an organization, earning her an Inclusive Manager Award.

Her teams project, Zeta, a globally harmonized data and analytics platform, was a finalist in the British Data Awards 2025 for Data Transformation of the Year.

Personality Overview

Meticulous

Perfectionist

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Global Data Harmonization
Leads the 'Zeta' platform, a globally harmonized data set, and attended conference sessions on connecting and standardizing data sources for better insights.
Data-Driven Decisions
Her personal introduction highlights a strong passion for the application of data and analytics to drive strategic business decisions within the CPG sector.
Inclusive Leadership
She is a recipient of the 'Inclusive Manager Award, ' which recognizes her ability to support diverse teams and motivate employees to act inclusively.

Media Appearances

Empowering thousands with data: Haleon’s data literacy journey. Featured in 5x

See Now

Work History

1-2023
Global Market Data Lead, Global BI at Haleon
9-2022 - 12-2022
Account Director at Profitero
10-2021 - 9-2022
Senior Account Manager at Profitero
6-2016 - 9-2021
Global Commercial Account Manager at Nielsen
7-2013 - 6-2016
Operations Team Manager, Global Reporting Solutions at Nielsen

Education

1-2023 - 12-2023
Haleon mini MBA from UCL School of Management
2019 - 2021
MBA from University of Bath
2008 - 2010
BBA from Northwood University
2005 - 2009
Bachelor from Kyiv National Economics University
1-2024 - 12-2024
Haleon mini MBA from UCL School of Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Market Data Lead, Global BI at Haleon

Interested in

Lifestyle

Writing

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Insights For Selling To Olena

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olena is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Olena

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Olena move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Olena take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Olena

Personality Compatibility


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