Ruth Ranton

Questioner
DISC Type : c

Legal Director at DLA Piper

Leeds, England, United Kingdom

Overview

Ruth has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Ruth has no verified topics they care about

Media Appearances

Ruth has no verified media appearances

Work History

5-2022
Legal Director at DLA Piper
9-2012
Senior Associate at DLA Piper
9-2010 - 8-2012
Trainee Solicitor at DLA Piper

Education

2006 - 2009
LLB from University of Nottingham
2004 - 2006
Education details unavailable from Greenhead College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Legal Director at DLA Piper
URL has been copied!

Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ruth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ruth take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ruth

Personality Compatibility


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