Ryan Janoff

Visionary
DISC Type : Ds

VP of Sales - Retail and Consumer Goods at Snowflake

San Francisco Bay Area, United States

Overview

Ryan Janoff is the VP of Sales for Retail & CPG at Snowflake, where he has worked for over seven years. A University of Oregon graduate, he progressed from a strategic account executive to a global leader, earning accolades like Rep of the Year. Colleagues describe him as driven, smart, and humble.

Outside of his professional life, Ryan is interested in personal development and efficiency. He leverages Generative AI tools not only for work but also to improve his parenting and to develop his personal fitness and health habits, showing a keen interest in self-improvement and well-being.

Unique fact: Ryan was awarded both sales Rookie of the Year and Rep of the Year in the two years leading up to Snowflakes IPO.

Personality Overview

Risk Tolerant

Objective Evaluator

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Generative AI Impact
He actively uses tools like ChatGPT and Snowflake Intelligence, reflecting on how they improve his professional effectiveness, parenting, and personal health habits.
Retail Industry Trends
He follows and shares expert analysis on the state of the retail industry, including market growth breakdowns and specific use cases like retail media.
Data Democratization
Passionate about making data accessible, he champions tools that enable self-service analytics for every organization.

Media Appearances

Ryan has no verified media appearances

Work History

12-2024
VP of Sales - Retail and Consumer Goods at Snowflake
4-2024 - 12-2024
Sr. Director, Global Field Operations at Snowflake
2-2024 - 4-2024
Director, Field Sales Strategy at Snowflake
1-2022
Principal Member at Emerging Leaders Syndicate
2-2021 - 2-2024
Regional Director, Major Accounts - Media Technology Vertical at Snowflake

Education

Bachelor of Science - Summa Cum Laude from University of Oregon Lundquist College of Business
Business from CIMBA

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP of Sales - Retail and Consumer Goods at Snowflake
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ryan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ryan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ryan

Personality Compatibility


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