Tara Moyet

Captain
DISC Type : DS

Brand Strategy Supervisor at Mercedes-Benz USA

United States

Overview

Tara Moyet is a Master Marketer and Cultural Strategist with over 20 years of experience, currently serving as a Brand Strategy Supervisor at Mercedes-Benz USA. She leads strategy for major campaigns, including the Masters Tournament and the brands global holiday campaign. Colleagues describe her as a forward-thinking, creative, and results-oriented leader.

Outside of her marketing career, Tara is a person of faith and is passionate about community involvement. She actively volunteers, recently spending time at the Chattahoochee Nature Center to ground herself outside of her professional work. She also has a love for music and dance.

Her strategic work on the 2023 Mercedes-Benz Global Holiday campaign earned recognition as an Ad Age FINALIST for best event campaign.

Personality Overview

Output-Driven

Consummate Professional

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cultural Marketing
Believes brands should actively participate in culture, not just analyze it. She champions creating work that is participatory and culturally relevant.
Luxury Brand Strategy
Leads brand strategy for Mercedes-Benz, AMG, and Maybach, focusing on seamless brand integration into prestigious events like The Masters Tournament.
Mentorship
Actively seeks to bring new talent into the industry, personally advertising and recruiting for marketing strategy internship positions on her team.

Media Appearances

Tara has no verified media appearances

Work History

9-2022
Brand Strategy Supervisor at Mercedes-Benz USA
11-2015 - 9-2022
Vice President -Brand & Consumer Marketing at United Way of Greater Atlanta
3-2010 - 9-2015
Group Account Director at iris worldwide
1-2006 - 3-2010
Account Director at Group CSE formally Career Sports & Entertainment
2004 - 2006
Account Manager at Grip Promotions

Education

Bachelor of Arts - BA from Belmont University

More Information

Social Presence :

Prographics :

Exp : 25 Location : United States Job Level : N/A Designation : Brand Strategy Supervisor at Mercedes-Benz USA

Interested in

Sports

Basketball

Lifestyle

Creative Brief Writing

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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tara

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tara take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tara

Personality Compatibility


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