Alan Bethke

Galvanizer
DISC Type : Id

Senior Vice President, Marketing at Subaru of America

Medford, New Jersey, United States

Overview

Alan has no verified overview

Personality Overview

Socially Adept

Persuader

Self-Assured

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Alan has no verified topics they care about

Media Appearances

Alan has no verified media appearances

Work History

4-2021
Senior Vice President, Marketing at Subaru of America
4-2016 - 4-2021
Senior Vice President, Marketing at Subaru of America
4-2013 - 4-2016
Vice President, Marketing at Subaru of America
9-2010 - 4-2013
Director, Marketing Communications at Subaru of America
2-2010 - 9-2010
Manager, Marketing Operations and Planning at Subaru of America

Education

2010 - 2015
MBA from Rutgers Business School
1990 - 1994
BA from Penn State University
1986 - 1990
College Prep from Centerville High School

More Information

Social Presence :

Prographics :

Exp : 31 Location : Medford, New Jersey, United States Job Level : Leadership Designation : Senior Vice President, Marketing at Subaru of America
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Talk about some of the cool and impressive features of your product
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Focus on building a relationship, it can play a key role in their decision making

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Alan

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Alan take some risk or not?

  • If necessary, they will be ready to take risks.

You And Alan

Personality Compatibility


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