Jennifer Yelton

Collaborator
DISC Type : si

Sr Director GTM Operations at Carta

San Francisco Bay Area, United States

Overview

Jennifer Yelton is a Go-To-Market and Revenue Operations leader with over fifteen years of experience building productive sales engines. A graduate of the University of California, Berkeley, she specializes in GTM strategy, sales enablement, and process automation. Colleagues describe her as driven and highly strategic.

She is passionate about developing teams and building out operational functions, frequently posting about hiring for key roles in marketing operations, deal desk, and sales enablement to support fast-growing companies.

She once helped build a product that was credited with changing the entire course of a company.

Personality Overview

Appreciative

Fair-minded

Good Listener

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

GTM Strategy
Her career is centered on developing go-to-market strategy, sales planning, and execution for high-growth companies like Carta and Recurly.
Sales Enablement
She is passionate about creating customized sales training programs and enablement to improve the craft of selling and drive team effectiveness.
Building Teams
Her professional feed shows she is actively building out her GTM operations team, with a focus on hiring for marketing, enablement, and deal desk roles.

Media Appearances

Jennifer has no verified media appearances

Work History

1-2026
Sr Director GTM Operations at Carta
3-2024 - 11-2025
Director of Sales Operations at Carta
10-2022
Head of Revenue Operations at Bolt
8-2022 - 6-2023
Head of Revenue Operations and Chief of Staff at Bolt
11-2021 - 8-2022
Chief of Staff to the SVP of Sales at Bolt

Education

1987 - 1991
BA from University of California, Berkeley
Education details unavailable from James Logan High School

More Information

Social Presence :

Prographics :

Exp : 34 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Sr Director GTM Operations at Carta
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Take time to make them feel comfortable before getting to the main pitch
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Jennifer

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Jennifer take some risk or not?

  • They are unlikely to take many risks.

You And Jennifer

Personality Compatibility


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