Justine Desardurats in

Justine Desardurats

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Strategic Channel Development & GTM - EMEA Mid Market at SAP
📍 Barcelona, Catalonia, Spain

Justine is an award-winning channel leader at SAP, specializing in SaaS cloud applications and ecosystem-driven growth in the EMEA market. Described by colleagues as an innovative and inclusive leader, she is also a certified coach from Erickson Coaching International, focusing on partner strategy and development.

Originally from France, she moved to Barcelona over a decade ago with her family, raising two sons. She is passionate about supporting founders as a partner at Hervest Club, a female business angel collective focused on innovation in human health and well-being.

Unique fact: Justine is a business angel investor with a specific focus on FemTech, HealthTech, and MedTech startups.

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Experience
17 Years
Current Role
Strategic Channel Development & GTM - EMEA Mid Market
Location
Barcelona, Catalonia, Spain
Personality Overview

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Priorities

Topics Justine cares about

Channel Strategy
Leads the development and execution of scalable GTM strategies for SAP's EMEA mid-market, focusing on enabling partner autonomy and accelerating indirect revenue growth.
Ecosystem Growth
Passionate about building and scaling partner ecosystems, guiding partners to transition from service-centric models to sustainable, volume-based businesses.
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Career

Work history

8-2025
Strategic Channel Development & GTM - EMEA Mid Market
SAP
3-2020
EMEA North Partner Management Hub Head
SAP
3-2020 - 8-2023
Channel Digital Hub Leader - EMEA North
SAP
4-2025
Partner
HERVEST CLUB
8-2004 - 7-2015
Sales Account Management - Ingenieur commercial
CEGID www.cegid.com
In the press

Media appearances

SAP Strategy from an iPBM perspective by Justine Desardurats. Featured in YouTube
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Education
2-2021 - 12-2021
The Art & Science of Coaching - 4 Modules
Erickson Coaching International
2011 - 2013
FORCE 8 CEGID
emlyon business school
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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