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What data sources do you use?
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We use multiple signal classes:
- Public web data: company sites, press releases, news, blogs, podcasts, and video transcripts.
- Professional networks: LinkedIn public profiles and activity.
- Regulatory & financial filings: where available for public companies.
- Paywalled industry sources / analyst reports: where we have licensed access.
- Customer-supplied / internal data: CRMs, enrichment uploads, or usage data (when you opt-in). Each insight includes provenance metadata so you can see the underlying sources.
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Is Humantic AI relevant if my buyers have no digital footprint?
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We surface a confidence score per profile. For low-footprint stakeholders, we show limited/inferred signals, flag low confidence, and recommend human verification steps (e.g., contacts, intent signals). For enterprise deals, even partial footprints often map to the key decision-makers you need to prioritize.
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How do you ensure accuracy and avoid hallucinations?
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Humantic AI uses a multi-agent architecture: specialized agents extract, validate, and cross-check facts; another agent synthesizes outputs and flags contradictions. We include source links and a confidence score for each claim. This is a deliberate, multi-step pipeline, which by design is more accurate and reliable compared to single-pass LLM outputs.
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What integrations are available?
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Humantic AI provides native integrations for major CRMs and sales engagement platforms (Salesforce, HubSpot, Outreach, SalesLoft, Groove), email clients (Gmail, Outlook), calendar integrations, and browser extensions. The extension works on
Chrome,
Edge,
Firefox, and other
Chromium-based browsers.
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How does the Chrome extension work?
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Humantic AI's chrome extension, sometimes referred to as the Humantic AI assistant, surfaces Pi (and soon Miia) insights in-context on LinkedIn, Gmail, calendar events, and your CRM record pages, including suggested intros, email lines, and talking points for cold calls and sales meetings. It also offers a 1-click personalization tied to your templates, which can be used to personalize emails, Linkedin Inmails, and other omnichannel outreach.
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What security and privacy standards do you meet?
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We analyze publicly available, ethically sourced data. Humantic AI is SOC 2 (Type I and Type II) compliant and we adhere to
GDPR and
CDPA standards, among others. We support enterprise security controls (SSO, SCIM), data minimization, and can sign MSAs/DPA agreements for GDPR and other compliance requirements. For complete privacy policy docs, see:
here [Privacy Policy Page] and for Terms of Service, see:
here.
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Will this replace Market Research or any other teams?
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No, Both Agents Miia and Pi generally augment existing research teams. On one hand, they allow existing teams to increase their speed and therefore coverage by 5-10X. On the other hand, they bring significantly more width and depth to the analysis. Contextualizing analysis and research provided by AI for your context still remains a critical need, and existing teams are often best placed to bring in that necessary level of contextualization. For many customers, using Agents Miia and Pi often means that their Research teams can become more effective as well as cover many more accounts simultaneously.
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How quickly will I see results?
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You'll see immediate value in outreach quality within weeks (better reply rates on personalized email/LinkedIn). Measurable pipeline and conversion uplifts typically appear within 4–12 weeks as cadences and playbooks embed. Revenue impact timeline depends on your average sales cycle.
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Can I export research and reports?
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Yes, both Agents Miia and Pi can generate downloadable account reports (PDF/CSV), 5-minute briefs, and CRM-ready notes. You can also share profiles and reports with your teammates via publicly shareable links. We also support custom report templates for enterprise customers.
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Do you collect or expose sensitive personal data?
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No. We analyze data that is publicly available, sourced via exclusive partnerships or uploaded by customers and adhere to strict data protection standards. As per CCPA/CPRA, data related to an individual is not treated as personal data if it is public. As per GDPR, it is treated as personal data, but it does not fall into the class of sensitive personal data.
For enterprise deployments, you can limit data retention and opt into or out of certain enrichment sources. We also provide an option for individuals to opt out of having their public personal data processed if they wish to do so.
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Will using Humantic AI create compliance risks for my team?
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No. We adhere to the highest compliance standards, including SOC2 Type 2, GDPR, CCPA and more. We have successfully deployed at organizations that have strict compliance requirements, including federally regulated organizations. We provide guidance and guardrails for compliant outreach. Use of the product should align with your company policies and regional regulations; we'll work with your legal/security teams during onboarding.
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Where does the ROI of using Humantic AI come from?
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The ROI for Humantic AI comes from three key areas:
Time saved on manual research.
More engagement (higher reply and meeting rates).
More closed deals from stronger buyer trust.
For most teams, the first results come in weeks and the full payback can be within one quarter.
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Which industries benefit the most from Humantic AI?
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Humantic AI delivers value across a wide range of B2B industries, but it's especially impactful in enterprise technology, SaaS, professional services, and consulting, sectors where building trust and personalization are key to closing deals. Companies with complex, relationship-driven sales cycles see the strongest ROI, including organizations in software, financial services, healthcare technology, and manufacturing. Sales, marketing, and enablement teams use Humantic AI to accelerate buyer engagement, improve outreach performance, and humanize their go-to-market motions.
In its Cool Vendors in Sales AI report for 2024, Gartner says that Humantic AI should be used by "B2B sales teams with large, complex, cross-functional buying-committees, especially those focused on multi-threading deeper and wider into deals".
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How fresh is the data in Humantic AI?
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Reports and insights update in real time. As soon as new public signals appear, Humantic AI refreshes its insights automatically.
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Does Humantic AI use your customer data to train or improve its models?
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No. Humantic AI does not use your customer data to train or improve its models. The platform relies exclusively on publicly available information (such as LinkedIn profiles) to generate personality insights. Your private CRM, email, or communication data is never accessed, stored, or used for model training. Humantic AI follows strict data privacy and compliance standards, including GDPR and CCPA principles. Optional usage analytics, used only to enhance your in-product experience, can be fully opted out at any time. In short, your customer data always remains private, secure, and under your control.
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Is Humantic AI safe and compliant?
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Yes. Humantic AI is GDPR-ready, SOC 2-compliant, and only uses publicly available information. It's built for ethical, buyer-first selling.
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How does Humantic AI ensure responsible AI use?
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It follows strict ethical guidelines, avoids bias, respects personal boundaries, and ensures insights are used to make business conversations more human, not less.
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What is buyer intelligence?
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Buyer Intelligence is an emerging category under the larger umbrella of
sales intelligence tools that helps salespeople understand the buyers, the decision-makers behind a
deal.
While personality insights are central to buyer intelligence as they help one understand the buyers
deeply, it also includes firmographic insights related to people like their seniority, function,
designation, authority as well as insights about their interests and hobbies, engagement with
competitors etc.
Learn More.
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Is AI safe to use in sales?
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Yes, when done responsibly. Humantic AI only analyzes public data, protects privacy, and delivers ethical insights that improve conversations without crossing personal boundaries.
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Where can I read more about how Humantic AI works?
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You can explore Humantic AI at different levels of depth, depending on what you're looking for:
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Technology & Research For a deep dive into the science and architecture behind Humantic AI, including our multi-agent systems, personality models (DISC & OCEAN), validation approach, and accuracy benchmarks, refer to our
Whitepapers.
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Guides, Best Practices & Thought Leadership If you're looking for practical guidance on buyer intelligence, account research, personality-based selling, and enterprise GTM strategies, explore the
Humantic AI Blog.
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Product Walkthroughs & How-To Content For step-by-step product tutorials, feature demos (Agent Miia, Agent Pi, Buying Committee Maps, Chrome Extension, Integrations), and onboarding videos, visit our
YouTube Playlist.
